App Reviews

7 Most Popular Social Media Apps In 2023 –

What Social Media Platform is Most Popular In 2023

Take it or leave it, social media has come to stay in our contemporary society. One could say, social media has positively and negatively impacted major strata of human lives but you need no one to school you that the positive purview of social media outweighs the negative area. Social media has contributed massively to both marketers and consumers. Today, we are going to dish out the 7 most popular Social Media Apps In 2023.

In 2020, the whole world experienced a total lockdown due to the Covid-19 epidemic, and it was at that moment, people realized how vital social media was, and in fact, social media became the only friend to man.

According to digitalcommerce360, there was a 72% increment in people on social media during the heated period of the COVID-19 pandemic. The most amazing event was that 43% of people weren’t just scrolling or privately chatting; they used social media as a medium to stay connected and get in touch with their friends and loved ones.


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Social media is really fun especially when you have interesting friends the good feature about these apps is that you can operate it where ever you are be it in the carhotel, spa, Resort, vacation, or any destination you find yourself.

Let’s stray away a little from the topic of discussion to understand the importance of social media to our contemporary society.

Importance of Things To Know About Social Media

Below are the importance of social media:

  • Keeps you connected to friends, family, and relations
  • There you get to meet new interesting friends
  • It’s a great platform for creating your brand
  • You get to share your story with people you may or may not know with an aim of getting advice
  • Increment of ROI in Adverts

1. Keeps you connected to friends, family, and relations

Every friend of yours cannot be together forever, even your immediate family. There comes a time when everyone has to leave to chase his or her dreams in different parts of the country. At that very point in time, calling may not be enough, they may still need some follow-ups through instant messages like WhatsApp, Facebook, and other popular messaging apps.

2. There you get to meet new interesting friends

There are lots of fun-filled people that may interest you or tickle your fancy on social media. Aside from your family or relations, most of your friends were one’s strangers therefore, making friends on social media isn’t a bad idea at all though, you need to be careful while searching for friends on social media.

3. It’s a great platform for creating your brand at a low cost

Are you are marketer without a brand? then you marketing your product in the wrong way. Social media has made it easier and possible to build a large brand audience with little or no cost. For instance, you may be trying to market your product to a really large audience on your Facebook page, all you have to do is create a page, upload that product, target your desired audience, fund your Facebook ads account, and promote that product. With these few steps, your brand will surely get to a large audience who in the end may later get familiar with your product and others for it even without seeing such an advert again.

4. Seek advice

It is very paramount to seek public opinion especially when you are about to take a crucial decision that concerns love or an important project for review. For instance, you may seek the standpoint of real-time humans when it concerns job, application, and investment for reviews. If you feel you need more opinions, you can move to social media juggernauts like Facebook or Twitter, drop your question, and get some really good advice.

5. Increment of ROI

Social media behemoths like Facebook, Twitter, Instagram, and WhatsApp are not meant for only chatting; if you are business-oriented, you should know that you can make huge doe from these platforms. Let’s use Facebook as a case study. Let’s say you are about selling 400 of your products worth $200 per package, and you fund your Facebook account with $50, do you know can sell all your products through the Facebook advert and still have extra funds in your Facebook account. It all boils down to how original and strategic you are. With the right inbound marketing strategy, you are guaranteed of making a massive Return Of Investment (ROI).

With these few points, you must have gotten some ideas about the vital roles played by social media in our contemporary society. Though, we are not saying such a package is without spots. Nothing is perfect because good things usually come with little or great disadvantages.


READ ALSO: Top 10 Social Media Platforms In 2021


Having known this point, I think you might be interested to know the top 7 most popular social media apps In 2021. In this article, we are going to dish out the 7 most popular Social Media Apps In 2021 that you may love to join.

Top 7 most popular Social Media Apps In 2023

Here we go on the top 7 most popular social media apps in 2021. Tighten your seat belt and ride with me. Note that, The first few have been on the list for a long time; in fact, this list cannot be completed without recognizing these few. Keep reading to know these apps.


1. Facebook

15 Hidden Facebook Features Only Power Users Know | PCMag

According to Statista, Facebook has over 2.85 billion monthly users. If you ask me, I would say that is really huge. Facebook occupies the front position as the most popular app in the world with the largest number of online users. Facebook was created on February 4, 2004, by Mark Zuckerberg together with his Havard college roommates Eduardo Saverin, Chris Hughes, and Dustin Moskovitz.

Presently, Facebook is ranked third in the world internet usage, and in 2010, it was the most downloaded app globally.

Ever since its creation, Facebook has served as a medium for brand creation, marketing, interaction, advertisement, etc.

2. Instagram

What Is Instagram and How It Works: a Beginner's Guide

You can’t talk about social media apps that have shaped our means of interaction without including Instagram on the list.  Instagram is the world’s largest photo-sharing website created on 6 October 2010 by Kevin Systrom.  In the year 2o12, Facebook acquired Instagram for $1 billion in cash and stock. In this acquisition, Instagram has grown massively with over 1.2 billion users, and has contributed over $20 billion to Facebook’s annual revenue.

3. Twitter

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Twitter is an American micro-blogging platform that allows users to post and interact on their timelines with messages known as a tweet. The micro-blogging platform was designed in such a way that registered users can perform activities like liking tweets, tweeting a post, retweeting, and pin an important post, but unregistered users can do non of the following but read the tweets.

In March 2006, Twitter was created by Jack Dorsey, Evan Williams, Noah Glass, and Biz Stone. And by 2012, its users had grown to 100 million with about 350 million tweets daily. Presently, Twitter has over  199 million monetizable daily active users worldwide.


4. TikTok

Pakistan lifts TikTok ban for a second time | Social Media News | Al Jazeera

Tiktok was created by Zhang Yiming in September 2016. TikTok is also part of ByteDance, a Chinese-based company. TikTok is a Chinese video-sharing app that allows users to make videos that are usually between 15 seconds to 1 minute. The genres of these videos include education, dancing, music, short-form comedy, etc.

Ever since its creation, Tiktok has grown to be one of the most popular video-sharing apps globally and can boast at least 700 million active monthly users.


5. YouTube

YouTube has new features to try. Here's how to use them - CNET

Youtube is majorly classified as a search engine than social media. The American online video-sharing platform was set in motion in the year 2005 by three webmasters and software engineers, Chad Hurley, Steve Chen, and Jawed K. Ever since its creation, youtube has grown really large, and right now, the online video-sharing platform can boast of over billion hours watch daily with about 500 hours uploaded video per minute. Content creators on youtube are usually referred to as YouTubers.

The three former PayPal employees-Chad Hurley, Steve Chen, and Jawed K sold Youtube to Google in November 2006 for $1.65 billion, and right now, the video-sharing platform operates as and Google subsidiary. Youtube is highly placed among the most popular Social Media Apps In 2021.

6. WeChat

How Small Business Can Make Money on WeChat?

WeChat is a multi-purpose app where users can chat, and make mobile payments, which was developed by  Tencent. You cannot love the app less as it provides numerous features such as sharing of photographs, video conferences, hold-to-talk voice messaging, video games, and many more unmentioned features.

In fact, several people prefer using WeChat to Facebook because of the wide usage range and features and how it can be easily accessed. One spectacular feature of this app is that you can search for online people close to you to chat with or, you can chat with someone from thousand miles away by just shaking your phone.

The Chinese app has grown so large and popular that it can boast over 1 billion monthly users worldwide. In October 2010, the WeChat program began at Tencent Guangzhou Research with Allen Zhang coming up with the original app version called “Weixin.” By 2012, “Weixin” had about 100 million users with an audience from around the world, then the app was later rebranded to WeChat in the international market. According to SimilarWeb, WeChat is the most popular chatting app in China and one of the Most Popular Social Media Apps In 2021.


7. WhatsApp

Download WhatsApp

You need no one to school you on how popular WhatsApp is global. WhatsApp, owned by Facebook was created by former employees of Yahoo, Brian Acton, and Jan Koum until it was acquired by Facebook in the year 2014.

Whatsapp was created in January 2009 and acquired in 2014 for $19.3 billion. Since its creation, WhatsApp has grown so large that in 2015, it was the most popular instant messaging app and as of 2020, it has over 2 billion users worldwide and is used in 180 countries.  Presently, WhatsApp is the most used instant messaging app in the world outshining Facebook messager and WeChat in users and global audiences.



Some of the leading industries on Facebook include financial services, eCommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.

While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in ads.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.


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The Top 7 Social Media Sites and Platforms

quick recap the Top 7 Social Media Sites and Platforms in 2023
  1. Facebook. Headquarters: Menlo Park, CA. …
  2. Instagram. … Launched: 2011
  3. Twitter Launched: 2008
  4. TikTok. …2019
  5. YouTube. Launched: 2005. …
  6. WeChat Launched: 2015
  7. WhatsApp. Launched: 2009. …

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