Peacock — the NBCUniversal-owned streaming service — raises its rates in August. Peacock Premium keeps the ads and goes from $5 per month to $6 per month. The (mostly) ad-free Peacock Premium Plus goes from $10 a month to $12 a month.
The new prices are effective immediately for new subscribers, and on August 17th for anyone already subscribed. Peacock is said to be alerting customers, and the change has also appeared on Peacock’s account pages.
The increase isn’t much of a surprise considering all streaming services raise their prices over time. Peacock finished the first quarter of 2023 with revenue up 45%, with nearly 22 million paying subscribers, an increase of 60% or so. However, Peacock itself lost about $704 million for the quarter, and the executives said they expect losses for the year to be “about $3 billion, which we think will be peak losses for Peacock and then start to improve steadily.”
Complicating matters for Peacock, at least a little, is that he was the live-action source for the Paramount drama Yellowstone. (A decision that still certainly haunts Paramount execs.) But starting this fall, a remastered version of Yellowstone It will air on CBS Broadcast Networks. It won’t be the same, but it will probably be enough for at least some people who don’t want to shell out a few extra bucks each month, or who can’t access Paramount Network via cable or broadcast.
Anyway, get ready to pay more for Peacock. And as a reminder, there is no longer a free tier for new users. If you want Peacock, you will have to pay. However, you still get a free trial.
The Peacock service is available on every major streaming platform, including Roku, Amazon Fire TV, Apple TV, Google TV, Android TV, various smart TV platforms, and a web browser.